J is for Joint Ventures

Joint Ventures is a concept that has probably been around for a long time, but only seems to have become mainstream over the last few years. Joint ventures can work in several different ways, but essentially means that two or more businesses will have an arrangement whereby they"ll promote each other"s businesses and profit from this whenever anybody buys. At first glance, this seems similar to referral partners, but actually it"s a completely different concept. In referrals, although there might be a formal agreement to refer clients in exchange for money between two or more businesses, referrals tend to happen on an ad-hoc basis. In joint ventures, both parties agree to promote each other on a very regular basis in exchange for money when someone buys. ...

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